The Times are Changing: Gamestop

You may have heard the news by now, and probably reactions from apocalypse and/or desperate denial of such to celebration and elation over it. But all the reactions are based on one story reported in gaming and general journalism: Gamestop is shutting down over 120 brick and mortar stores in favor of AT&T tablet exclusive and Mac exclusive ones.

Well That Could Have Gone Better, Eh Machinima?

The news has been buzzing around for a day or so now, and bringing it up here will likely get me called some kind of fanboy, but… we really should talk about it, as it brings into question the value of anyone you don’t know’s word rather directly. So here we go. It appears that over the past few weeks, Microsoft and Machinima have had a backdoor deal in which the big Ms were paying off youtube channels to promote the Xbox One. Now this in itself wasn’t that big a deal, considering we see things like that all the time in movies, games, sporting events and many other public actions. A company or three will sponsor the event provided they get some positive publicity from it.

But the problem here arises in that the very terms of the event required the people doing it to not breath a word that about this sponsorship.